What’s Actually Working in NDIS Marketing in 2025

(And Why You’re Falling Behind if You’re Not Doing This Yet)

I can still remember when getting referrals in the NDIS space was as simple as showing up in a few Facebook groups, handing out a few business cards at expos, and waiting for the calls to roll in.

But here’s the truth.

That strategy stopped working a long time ago.

In 2025, the way NDIS participants, families and support coordinators choose providers has shifted dramatically. Visibility is no longer just about being present. It is about being trusted, valued and positioned.

So if you are still relying on word of mouth without a clear strategy, or hoping your website will somehow speak for itself, it is time for a reset.

So What’s Changed in NDIS Marketing?

The NDIS sector has matured. Participants are more informed. Families are more discerning. Coordinators are more cautious. They are not just looking for availability anymore. They are looking for alignment, consistency and credibility.

And with the saturation of providers across every corner of the internet, being good is not enough. You need to be visible, memorable and easy to recommend.

What’s No Longer Working in 2025

Let’s be honest. These old strategies might still exist, but they are no longer reliable:

• Relying solely on Facebook groups

• Chasing coordinators with cold emails

• Waiting for the LAC to call you with referrals

• Printing brochures but not knowing where they end up

• Thinking your services speak for themselves without any digital presence
  

The landscape has shifted. And if you are not evolving, you are quietly falling behind.

What Is Working Right Now in the NDIS Space?

Here’s what I am seeing across the providers I mentor, and what is working across the board in 2025:

1. Video Based Visibility

Short videos introducing your services, answering participant FAQs, or sharing testimonials are outperforming static posts. Why? Because people want to see the face behind the brand. Trust is built through human connection.

2. Educational Content That Adds Value

The providers who are becoming the go to choice are the ones teaching. Not just selling. Whether it is a blog, email series, free resources or how to videos, you position yourself as the expert when you share generously.

3. Referral Systems That Work Behind the Scenes

Smart providers have built easy systems for support coordinators to refer, with ready made documents, introduction scripts and follow up workflows. If you make their job easy, they will come back again and again.

4. Consistent Presence with Purpose

The days of sporadic posting are over. What works now is showing up with intention, speaking to your ideal client, using your real voice and sharing stories that people relate to.

5. Community Building Over Self Promotion

People are craving authenticity. The providers building actual relationships, contributing to discussions and showing up with integrity are the ones growing consistently.

Are You Being Left Behind Without Realising?

I say this with love. If your inbox is quiet, your phone is not ringing like it used to, or you are still saying “I just need more referrals”, it is time to shift.

You do not need to do more.

You need to do the right things, consistently, strategically and with guidance.

That’s Exactly Why I Created the

Referrals & Results 8 Week Bootcamp

This is not just another marketing course. It is a practical, action focused mentorship designed specifically for NDIS providers who are ready to stop winging it and start building a business that gets seen, heard and referred with confidence.

Over 8 weeks, I will show you:

• How to build a marketing presence that feels real, not fake or forced

• The exact strategies to generate referrals without relying on luck

• How to speak directly to your ideal clients so they feel seen and understood

• What to stop wasting your time on and what to double down on
  

Because I do not want to see you left behind.

And I know, from experience, what it feels like to pour your heart into your business and still wonder why no one is finding you.

You do not have to stay stuck.

You just need a better map.

Want In?

If your goal is to build a sustainable NDIS business that consistently attracts aligned referrals and stands out in a saturated market, this bootcamp is for you.

👉 Click here to book a call with team & learn more 30min growth audit link.

Let’s make this the year you stop hoping for referrals and start creating them, on purpose.

With heart,
Vanessa